By Paul Chimodo
Facebook remains the leading global digital advertising channel, according to Sensor Tower’s State of Digital Advertising 2026 report. The report says advertisers spent an estimated 348 billion dollars on digital advertising between August 2025 and July 2026, representing a 19 percent increase from the previous year. (TechNext24)
Digital advertising impressions also rose by 13 percent to 70.7 trillion during the period. Shopping accounted for the largest share of advertising spend, followed by consumer packaged goods and media and entertainment.
The report says Facebook continues to face competition from platforms including Instagram, TikTok, YouTube and Reddit, as advertisers increasingly diversify their digital strategies. Sensor Tower also identified Reddit as the fastest-growing advertising channel in its first-quarter 2026 analysis.
