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Turkey wants to be called Türkiye in rebranding move

Several international bodies will be asked to make the name change as part of a rebranding campaign launched by the Turkish president late last year. 

The UN says it made the change as soon as it received the request this week.

President Recep Tayyip Erdogan in December said Türkiye is the best representation and expression of the Turkish people’s culture, civilization, and values.

State broadcaster TRT was quick to make the change as soon as it was announced last year, explaining that among the reasons for the image rebrand was the association with the bird traditionally associated with Christmas, New Year or Thanksgiving.

It also pointed out the Cambridge English Dictionary’s definition of one of the meanings of the word as something that fails badly” or a stupid or silly person.

As part of the re-branding, “Made in Türkiye” will feature on all exported products, and in January a tourism campaign was launched with the catch-phrase “Hello Türkiye”.

While government officials support it, others say it is an ineffective distraction as the president gears up for elections next year, amid an economic crisis.

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