Adidas cuts ties with rapper Kanye West over anti-Semitism -

Published in Music Written by  October 26 2022 font size decrease font size increase font size Media 0
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Clothing giant Adidas has cut ties with rapper Ye, known as Kanye West, saying it does "not tolerate antisemitism and any other sort of hate speech.

Adidas's Yeezy brand collaboration with Mr West was put under review, after he showed a "White Lives Matter" T-shirt design at Paris Fashion Week.

Days later, the rapper posted antisemitic comments on his Twitter account.

Adidas said his products will be pulled from sale with immediate effect.

 

The sportswear brand has previously said the Yeezy brand collaboration with Ye was one of the most successful in the company's history.

 

Cutting the partnership means Adidas will make a net loss of £217m in 2022 as a result.

 

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