Stears Business declares Nigerian music industry second best-performing Entertainment and Media consumer market
International business publication Stears, has declared the Nigerian music industry as the second best-performing Entertainment and Media consumer market in the world.
Stears Business further stated that the industry is expected to generate seventy three million dollars in 2023.
The music industry has seen a re-entry of major global labels who are investing in the pool of talent as a way to partake in the boom of Afrobeats which has become one of the fastest-growing genres globally.
Nigeria's unique position as the hub of Afrobeats has allowed it to attract investment through music streaming services, Record labels, Publishing Companies, and even investment companies who are looking to cash in on the boom.
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