Adidas’s Yeezy brand collaboration with Mr West was put under review, after he showed a “White Lives Matter” T-shirt design at Paris Fashion Week.
Days later, the rapper posted antisemitic comments on his Twitter account.
Adidas said his products will be pulled from sale with immediate effect.
The sportswear brand has previously said the Yeezy brand collaboration with Ye was one of the most successful in the company’s history.
Cutting the partnership means Adidas will make a net loss of £217m in 2022 as a result.
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